Why You Could Never Really Fail in China as a Foreign Business


JEFF: Funny contrast is the known which I just mentioned got blown out in China about 15 years ago. They came back later without a, without their partner, which was the problem that had there been a dispute. And they came back. What is one of the main products, Nestle or I'm sorry, known is its milk. Well, it turns out foreign companies actually have a pretty big advantage in milk yogurt because of the health food scares that were happening in Chinese Consumers really had a strong preference for foreign milk and those products because they were perceived as safe.


JEFF: So you know, maybe the second half of their story is like blown in Phase 1, Phase 2 we came back and suddenly being a foreign dairy company.


JEFF: What's a real advantage


JEFF: Here's the great thing about China. It's a very brutal market. It is absolutely, you know a knife fight in terms of competition and every, Dude everybody. Goes down.


JEFF: Example, you know. The saving grace is it changes so fast that you always get a second chance. Like, If you fail today. Give it a couple years because the market changes so fast and consumers change so fast that you always get a second chance

STEVEN: Right, Right

JEFF: And most markets don't give you that.

Have a Questions?

Got a question about entering or growing your business in China or the Chinese market? Submit you question to us below and we will do our best to try and answer your question on an episode of our podcast.

You privacy is important to us.

Leave a comment

Are you looking to sell your product or services to Chinese consumers?

Book a free 30 minutes strategy session to see if we can help you sell more to Chinese consumers worldwide.

Yes, Let's Talk No, Maybe Later
Share via
Copy link
Powered by Social Snap