The Ultimate Guide on How to Market to China

“The perfect resources on marketing and scaling your foreign business in China for executives and foreign business owners who are confused about China.”

The Ultimate Guide on How to Marketing to China is full of insights and strategy for Chairman, Founders, CEO, CMO and business owners and anyone else looking to expand their brand in China the successful way.

Read it now and refine your China marketing strategies and plan without wasting millions of dollar by starting off on the wrong foot.

Who is This Guide For?

This guide is for Chairman, CEO, CMO, or any executives who just can’t get China figured out. This is also for any foreign brand, founder and business owner who are straggling to succeed in China.

Finally, this guide will also be very useful for any marketing managers who are looking to hone their current skills and get up to speed on the latest marketing tactics in China.

Why Do You Want Market to China?

There are many reasons why China is such a desirable market to enter. The timing of course place a big part of that. If we rewind the clock back 20 to 30 years, China is not a desirable country for a most foreign brand.

Fast track to today, due to the intent of the “World Wide Web”, the world moving towards globalization (we still have ways to go but definitely moving), the rapid growth of China’s economy and Chinese consumer’s purchasing power, all of a sudden China became a very desirable country to entry for many foreign businesses and brands.

Here are a few more reasons why China is so unique country to market to:

The population: China is the most populated country in the world with India following very closely in second place. Right after India is the United State with ~334 million people which only accounts for 24% of the population in China. If your product or service is able to saturate 100% the US Market it will only account for 24% of China’s market.

The Growing Economy: Population is a factor but not the only factor. By comparison, India would also be a great candidate and I personally believe it is but there