Episode 11: The 3 Key Elements to Successful Branding in China with Sanjay

In this episode of Simplify China Podcast, I have a very special guest and friend. Sanjay Chaudhari. Funny enough Sanjay and I met over exchanging comments over his LinkedIn post and after getting to know him, I realize he has a wealth of information on what it takes to create and execute brand strategies in China as well as globally and ask him to share with our listeners.

In this episode you’ll learn:

  • The 3 key elements of a successful branding strategy in China.
  • Why China is unique and truly different than most other markets.
  • The truth about creating a China brand strategy and why most big brands miss the points entirely.
  • What it really means to create a global brand strategy.
  • How focusing on similarities not differences is the key to building a successful global brand.
  • and much more…

About Sanjay Chaudhari
Sanjay has been part of the world of Brand Communication for more than 27 years across a varied portfolio of Brands from multiple Fortune 500 companies such as Unilever, Proctor & Gamble, Colgate Palmolive, Coca-Cola, American Express and Philips.

Sanjay has been fortunate enough to live and work in diverse markets including Japan, China, Hong Kong, Singapore, Thailand, Taiwan, Morocco, Lebanon and India with some of the world’s leading Agencies.

He has led teams that have won high profile awards and campaigns such as a Bronze Spikes Asia and a Bronze Digital Media Award for Coca-Cola “Hello”, an AME Award and PR Week Award for Pond’s, as well as managing the implementation of Dove’s Real Beauty campaign in Asia (one of the first campaigns at that time driven by real-time digital participation). An avid Sci-Fi and movie buff, Sanjay lives in Singapore with his wife and daughter.

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