Episode 15: How to Grow Presence in China with Podcasting

Have you ever heard of Ximalaya?

Don’t worry, if you haven’t it’s definitely that most foreigner would probably have never heard of unless you like to listen to Chinese podcast shows.

Ximalaya is the most popular podcasting podcasting platform in China similar to that of Apple. In this episode Fei who is Chinese American helps entrepreneurs find their audience through the power of podcasting is an expert on how to grow your presence with Ximalaya podcasting. I invited Fei to to share her knowledge and experience on how to Ximalaya and podcasting to reach your ideal customers in mainland China even if your podcast is in English.

What You’ll Learn From This Episode:

  • Why Ximalaya is a miss opportunity for foreign business who are looking to grow their presence in China.
  • How to reach hundreds of millions of Chinese audience around the world even if you don’t speak a word of Chinese.
  • The biggest difference between podcasting in China vs the rest of the world.
  • How to leverage Ximalaya to attract more Chinese customer even if you’re not in China
  • and much more…

About Fei Wong

Fei is a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Podcast / 菲的世界播客 and Feisworld Docuseries.

Fei left her job in marketing and advertising to build a company of her own called Feisworld LLC, with a mission to help small businesses and people tell better stories, find more customers and create new revenue streams. She leads an international mastermind group and creates courses for podcasters. Her stories have been featured by Dorie Clark in her best-selling book called “Entrepreneurial You”, as well as Harvard Business Review.

Website: feisworld.com
Email: hello@feisworld.com
Ximalaya Podcast: https://www.ximalaya.com/waiyu/21045125/

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Have a Questions?

Got a question about entering or growing your business in China or the Chinese market? Submit you question to us below and we will do our best to try and answer your question on an episode of our podcast.

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