In this episode of Simplify China Podcast, I’m talking to Amazon #1 best-selling book on doing business in China, “China Super Consumers – What One Billion Customers want and How to Sell it to them” .
Savio is a good friend of mine and is our conversion we talked about his secret C.H.I.N.A strategy and why some of the most well known US brand fail to succeed in China.
IN THIS EPISODE YOU’LL LEARN:
- Why Apple wasn’t successful at launching the original iPhone in China in 2007 and what Steve Jobs did to change that.
- The biggest mistake that most foreign brand makes before the enter China
- Why learning about Chinese culture and history is critical for your success in China
- His C.H.I.N.A strategy and how it can help you simplify your entry strategy to China.
- and much more…
About Savio
Savio S. Chan is a pre-eminent expert on doing business in China and US-China partnerships. He serves as President and Chief Executive Officer of US China Partners Inc.
Savio S. Chan is a pre-eminent expert on doing business in China and US-China partnerships. He serves as President and Chief Executive Officer of US China Partners Inc.
Mr. Chan facilitates local and cross-border joint ventures among leading Chinese multinationals as well as Fortune 1000 companies. He also advises brands like Louis Vuitton, Roger Dubuis, Montblanc, Brooks Brothers, Saks Fifth Avenue, ICBC Bank, China Merchant Bank and Thomson Reuters on strategies with Chinese consumers and Asian American businesses.
Website: uschinapartners.com
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