In this episode of Simplify China Podcast, I’m very please to have my good friend Mitchell Fu who has been the Director of Marketing for many fortune 500 brands outside and in China to share concept of revenue driving marketing.
IN THIS EPISODE YOU’LL LEARN:
- How to turn double digits decline to 22% annual growth in China.
- The truth about TV advertising in China.
- How to position your brand in China for success.
- Deep insights into Chinese consumer behavior.
- and much more…
About Mitchell Fu
Mitchell is the former CMO, Sr. Brand Manager, Director of Marketing of Johnson & Johnson China, Wrigley China, Yili Group, Mars Petcare China and Abbott.
Her unique approach to revenue driving marketing is responsible for turning around multiple brand from multiple million dollar annual loss to profiting in China.
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