Episode 12: The Importance of Empowering Your Team in China

In this episode of Simplify China Podcast I speak to Chris Alford, a friend, client and the Executive Director of Homeinstead China. Chris is also an serial coffee entrepreneur in China and has helped Starbuck China in the early days to really pioneer the coffee industry in China.

In this episode you’ll learn:

  • Why empowering your team in China is the key to success.
  • Why foreign brand should never just copy and paste what works outside of China into the Chinese market
  • The difference between creating brand strategy vs product strategy in China.
  • The importance of having a balance between understanding the China culture and the corporate culture that you bring into China.
  • and more…

About Chris Alford
Chris is currently the Director of Strategy & Business Growth at Home Instead Senior Care and overseas Homeinstead’s China operation in Shenzhen.

Previously Chris successfully started 2 business in China and really help to pioneer the coffee industry in China. Later he also join Startbucks in China.

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