In this episode of Simplify China Podcast, we’ve invited my good friend Wilson Kwan the Director of APAC Programmatic Market Place @ Yahoo to talk share his insight and knowledge on large scale digital media buying in APAC and China.
IN THIS EPISODE YOU’LL LEARN:
- How AI and Machine Learning affecting digital media and online advertising in Asia.
- What is guaranteed ad impressions and how your brand can leverage it to reduce ad spend.
- How to protect yourself from fraud clicks from online advertisement in Asia.
- Gain insight into big data and consumer behavior in Hong Kong, China and APAC.
About Wilson Kwan
Wilson have been in the digital media industry for as long as he can remember. He is truly passionate and absolutely love to Programmatic Advertising and Digital Media.
He has been working at Yahoo for nearly 11 years and have been their Director of APAC Marketplace for 2 and half years.
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