Episode 13: How to Launch a China PR Strategy

In this episode of Simplify China Podcast I speak to my friend Sharon Tang on the subject how to launch a great PR strategy in China. Sharon is one of the top female Public Affair/Public Relation executive in China and has contribute her work and expertise to the success of multiple global Fortune 500 companies both in and outside of China.

What You’ll Learn:

  • The secret to launching a successful PR strategy for your brand in China.
  • The truth about Corporate Public Affair in China and why you probably have it all wrong.
  • The single best way to handle PR disasters in China.
  • What is proactive PR and how to leverage it to build trust and relationship with your key stakeholders in China.
  • How to properly integrate your PR with your marketing in China.
  • and much more..

About Sharon Tang
Sharon Tang is a senior practitioner specialized in Public Affairs’ and Communications in Asia. She is one of the few top female executives representing the function and has been part of the executive leadership team for the firms she served.

She covers a diversified range of industries and worked for the industry leaders like Nortel, Philips, Bayer and Hershey as the head of Public Affairs for their China or International divisions. Her dedication and contribution are pivotal for the success of those multinational companies operating in the market.

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