Episode 5: How Create Raving Fans & Brand Loyalty with WeChat & Content Marketing

In this episode of Simplify China Podcast, I’m very please to have Yu Hua, who is the Managing Partner of LEVEL5 Strategy Group and Founder of 女仕界 (#WeWorkingWomen) share with us how she and her Co-Founder Sherry build one of the most Influential Chinese women leadership platform in North America from scratch to 60,000+ highly engaged, and raving Chinese female professional, entrepreneurs and fans.

Hua and her Co-Founder Sherry has build the group up from scratch with nothing but content marketing with a clear focus on brand and empowering Chinese female to succeed professional and business wise in a male dominated culture and society.

IN THIS EPISODE YOU’LL LEARN:

  • How to create raving fangs and develop brand loyalty with WeChat official account.
  • The biggest mistake that brands make with their WeChat account & content.
  • The most important thing to look for when collaborating with KOL or WeChat official account.
  • Why focusing on building community is vital to succeed on WeChat
  • The importance of building personal brand and how to do it.

About Yu Hua
Hua has over 30 years of work experience in marketing, finance and general management roles in Canada, the US and China. In 2014, Hua received the Mandarin Profile Awards for her achievements in the Professional Service category.

Hua serves as the Board of Directors of Destination Ontario, Booard of Directors of Shanghai Business Association and the Member of the SickKids Foundation Chinese Committee.

Level 5 Strategy Group: https://level5strategy.com
WeWorkingWomen:

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