Episode 6: Marketing and Growing your SMB Brand in China with Mitchell Fu

Welcome to the 6th episode of Simplify China Podcast. In this episode we invited Mitchell back on the show to share more tips on marketing strategies in China but with a focus on small and medium size foreign businesses.

In this episode you’ll learn:

  • How to effectively advertise on TMall or JD
  • How to exchange media with eCommerce Platform in China
  • How to Leverage the 4P & 4C Strategy in China
  • How to Avoid being Scammed by KOLs in China

About Mitchell Fu
Mitchell is the former CMO, Sr. Brand Manager, Director of Marketing of Johnson & Johnson China, Wrigley China, Yili Group, Mars Petcare China and Abbott.

Her unique approach to revenue driving marketing is responsible for turning around multiple brand from multiple million dollar annual loss to profiting in China.

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Got a question about entering or growing your business in China or the Chinese market? Submit you question to us below and we will do our best to try and answer your question on an episode of our podcast.

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